Privacy Law Blog

Tag Archives: opt-out

The California Consumer Privacy Act of 2018

This has been a big year in the data protection world, with the headline-grabbing General Data Protection Regulation (GDPR) occupying most of the spotlight with its plethora of privacy-related requirements and potential for high fines for violators. While companies (justifiably) may be focused on the GDPR at the moment, it’s also important to keep an … Continue Reading

FTC Provides Last Clear Chance for Industry to Self-Police in a Target-Rich Environment

On February 12, 2009, the FTC issued its long-anticipated Staff Report on Self-Regulatory Principles for Online Behavioral Advertising. The revised Self-Regulatory Principles are the result of a year of study of the more than 60 comments provided by industry, advocacy organizations, academics, and individual consumers in response to the FTC's proposed self-regulatory principles issued in late 2007. … Continue Reading

Broadband Providers Commit to Self-Regulatory Affirmative Consumer Consent Before Behavioral Tracking

Behavioral tracking of consumers online in order to deliver relevant advertising is a privacy issue that is receiving a lot of attention, and one that has been the focus of Federal Trade Commission and consumer group scrutiny. On September 25th, the United States Senate Commerce Committee held a hearing on online privacy and received commitments from the three industry representatives (from AT&T, Verizon and Time Warner Cable) that if they do deploy technologies that are able to track consumer online behavior in order to tailor advertising, that consumers will have clear notice and a full opportunity to provide affirmative consent. None of the companies currently use such technologies in their roles as Internet Service Providers. The broadband providers challenged the rest of the online industry, including web site operators and application providers such as Google, to provide the same protections to consumers. Essentially, the witnesses called for an end to "opt out" when it comes to online advertising. … Continue Reading

California’s Financial Information Privacy Act Affiliate Sharing Provisions Narrowly Survive Complete Preemption

On September 4, 2008, in American Bankers Association v. Lockyer, No. 05-17163, 2008 WL 4070308 (9th Cir. Sept. 4, 2008), the Ninth Circuit Court of Appeals revived part of the California Financial Information Privacy Act (“S.B. 1”), allowing consumers to opt-out of certain information-sharing activities between financial institutions and their affiliates. Previously, in the 2005 case … Continue Reading

Affiliate Marketing Rule Alert: Compliance Deadline is October 1, 2008

Section 214 of Fair and Accurate Credit Transactions Act ("FACTA") was enacted to amend the Fair Credit Reporting Act (the "Act") to give consumers the right to restrict certain entities from using certain information received from their affiliates to make solicitations to that consumer unless the consumer has been provided (1) "clear and conspicuous" notice that the consumer's information will be shared for such purposes, and (2) an opportunity to opt out of having such information shared for such purposes. On November 7, 2007, the Federal Deposit Insurance Corporation, the Federal Reserve Board, the Office of the Comptroller of the Currency, the Office of Thrift Supervision and the National Credit Union Administration issued a joint final rule (along with the Federal Trade Commission (FTC) and the Securities and Exchange Commission(SEC), which separately adopted and proposed, respectively, similar regulations) under the amended Act (the "Affiliate Marketing Rule" or "Final Rule," codified at 12 C.F.R. Parts 41, 222, 334, 571 and 717) governing the use of specific consumer information obtained by covered entities from their affiliates for certain marketing purposes. The Affiliate Marketing Rule became effective on January 1, 2008, and compliance by covered entities is required by October 1, 2008. … Continue Reading

New CAN-SPAM Rule Gives Long-Awaited Answers

On May 12, 2008 the Federal Trade Commission issued its long awaited final set of rules under the CAN-SPAM Act of 2003 (the “Act”). The rule: Modifies the term “sender” with respect to multi-advertiser e-mails; Clarifies the opt-out request process; Defines the term “person”; and Clarifies the meaning of “valid physical postal address” of the … Continue Reading

California Court of Appeal Reaffirms Adequacy of Opt-Out Notice to Protect Privacy of Individual Identity and Contact Information in Litigation

On April 9, 2007, the California Court of Appeal, Second Appellate District, affirmed a ruling of the Los Angeles Superior Court permitting the disclosure to counsel for a putative class of the names, addresses, and telephone numbers of the defendant's current and former employees unless, following proper opt-out notice, they objected in writing to the disclosure. … Continue Reading

Federal Regulators Propose Federal Privacy Notice and Seek Comments

On March 21, 2007, eight federal regulatory agencies (“Joint Agencies”) with jurisdiction over Gramm-Leach-Bliley Act (“GLBA”) regulated “financial institutions” issued an interagency proposal for a new model privacy form. The proposal is the result of a lengthy process the Joint Agencies began in 2001 to improve the format of GLBA privacy notices to make them more … Continue Reading
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