The Mobile Marketing Association recently unveiled the final version of the Mobile Application Privacy Policy Framework to assist application developers in drafting their mobile application privacy policies.
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Many B2C companies are beginning to explore marketing to consumers’ wireless devices using text messaging (“SMS,” or “short message service”) and MMS messaging (“Multi-media Messaging Service”). They may even target their promotions based on where the recipient is physically located using the wireless device’s GPS technology. They also may target their promotions to teens and tweens. What legal issues should … Continue Reading
