On May 12, 2008 the Federal Trade Commission issued its long awaited final set of rules under the CAN-SPAM Act of 2003 (the “Act”). The rule:

• Modifies the term “sender” with respect to multi-advertiser e-mails;
• Clarifies the opt-out request process;
• Defines the term “person”; and
• Clarifies the meaning of “valid physical postal address” of the sender.
• The accompanying report:
• Explains the FTC’s interpretation of the Act’s application to affiliate marketing programs and tell-a-friend campaigns.

The rule will take effect on July 7, 2008.