Facebook’s new policy includes a bullet point summary of key points at the beginning of the policy followed by section headings that allow users to jump to particular areas of the policy. Complex legal terms have been replaced throughout the policy by more basic language, with hyperlinks to pages containing more detail on key terms or issues.
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Consent to Cookies? Who Wouldn’t?
If the European Commission has anything to say about it, starting about 18 months from now companies will have to start obtaining consent from Web site visitors to place cookies on their computers.
Last week, the European Parliament approved amendments to Europe’s e-Privacy Directive (see page 76, item 5) requiring, among other things, that operators of Web sites obtain a user’s consent before placing a cookie on the user’s computer. “Cookies” are digital files that are routinely placed on a user’s computer when they visit a Web site. These files are used for many purposes, including to save a user’s name and password so they can be pre-populated in a Web site’s log-in page; to enable Web sites to engage in behavioral marketing by displaying ads that are keyed to a user’s browsing history; to enable Web sites to perform analyses of the demographics of the site’s visitors and what areas of the site are most popular; and to save the contents of a user’s online shopping cart.