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Tag Archives: song-beverly

Emerging Electronic Receipt Option Requires Creative Thinking for Retailers under State Law

Recently, several large retail chains have started offering customers the option to receive electronic receipts for in-store purchasers, as the New York Times reports. For instance, a cashier may ask a customer for his or her email address at check-out and then email the receipt to the customer. Paperless receipt programs offer retailers new and exciting marketing opportunities--for instance, adding a retail store purchaser's email address to the company's customer relationship management database, even if that customer never shops online. But with these new opportunities come potential liabilities from old laws that were not written with this new technology in mind. … Continue Reading

90210 Gets Personal: California Supreme Court Rules that ZIP Codes are “Personal Identification Information”

Yesterday, the California Supreme Court held that ZIP codes are "personal identification information" within the meaning of the state's Song Beverly Credit Card Act. The court's decision in Pineda v. Williams-Sonoma Stores, Inc., No. S178241 slip op. (Cal. Feb. 10, 2011), casts a dark cloud over the established retail practice of asking for ZIP codes when customers make brick-and-mortar purchases using a credit card and essentially reverses the Court of Appeal's decision in Party City Corp. v. Superior Court, 169 Cal. App. 4th 497 (2008). In addition to some heated debate, the Pineda decision is likely to generate a healthy number of lawsuits against California retailers. … Continue Reading

Zip Codes not “Personal Identification Information” under California’s Song-Beverly Act

On December 19, 2008, in Party City Corp. v. The Superior Court of San Diego County, the California Court of Appeal in the Fourth Appellate District held that zip codes are not “personal identification information” under California’s Song-Beverly Credit Card Act of 1971, California Civil Code Sec. 1747.08 (the “Act.”). The Act prohibits a retailer … Continue Reading
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