On 25 January 2012, the European Commission published a proposed new data protection framework for the E.U. The new framework, unlike the current one, is to provide a consistent and harmonised set of rules for all 27 E.U. member states. One of the main objectives of the new framework is to better ensure that individuals know what is happening to their personal data. To this end, the European Commission is proposing to introduce the ‘right to be forgotten’.