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Tag Archives: personal identification information

Massachusetts Federal Judge Says ZIP Code is Definitely Maybe “Personal Identification Information” . . . Implores Parties to Seek State Court Certification.

In an extension of the spate of litigation surrounding California's Song-Beverly Credit Card Act and other laws like it, the U.S. District Court for the District of Massachusetts in Tyler v. Michaels Stores, Inc., Civ. No. 11-10920-WGY (D. Mass. Jan. 6, 2012), followed the California Supreme Court's lead in ruling that ZIP codes are "personal identification information" within the meaning of Mass. Gen. Laws, ch. 93, § 105(a). The court nonetheless dismissed the plaintiff's putative class action because she failed to allege any legally cognizable harm as a result of Michaels' collection of her ZIP code in connection with a credit card transaction. Retailers who were unhappy with the California Supreme Court's opinion in Pineda probably will not be any more pleased with the court's ZIP code reasoning here. But the result? You bet! … Continue Reading

90210 Gets Personal: California Supreme Court Rules that ZIP Codes are “Personal Identification Information”

Yesterday, the California Supreme Court held that ZIP codes are "personal identification information" within the meaning of the state's Song Beverly Credit Card Act. The court's decision in Pineda v. Williams-Sonoma Stores, Inc., No. S178241 slip op. (Cal. Feb. 10, 2011), casts a dark cloud over the established retail practice of asking for ZIP codes when customers make brick-and-mortar purchases using a credit card and essentially reverses the Court of Appeal's decision in Party City Corp. v. Superior Court, 169 Cal. App. 4th 497 (2008). In addition to some heated debate, the Pineda decision is likely to generate a healthy number of lawsuits against California retailers. … Continue Reading

Zip Codes not “Personal Identification Information” under California’s Song-Beverly Act

On December 19, 2008, in Party City Corp. v. The Superior Court of San Diego County, the California Court of Appeal in the Fourth Appellate District held that zip codes are not “personal identification information” under California’s Song-Beverly Credit Card Act of 1971, California Civil Code Sec. 1747.08 (the “Act.”). The Act prohibits a retailer … Continue Reading
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