Earlier this year, we blogged about address book scraping and some of the issues associated with the practice, specifically transparency and the use of unsolicited, deceptive e-mails. In a suit against reunion.com, a recipient alleged that she received a “deceptive” e-mail from the site because it was purported to be from her friend when in … Continue Reading
When Flash cookies (also known as a “Local Shared Objects”) were first flagged as a privacy issue back in 2005, a few savvy companies added a disclosure about Flash cookies into their web site privacy policies. Since then, we have not heard the issue raised again. Now this sleeper issue seems to have been awakened by … Continue Reading
Behavioral tracking of consumers online in order to deliver relevant advertising is a privacy issue that is receiving a lot of attention, and one that has been the focus of Federal Trade Commission and consumer group scrutiny. On September 25th, the United States Senate Commerce Committee held a hearing on online privacy and received commitments from the three industry representatives (from AT&T, Verizon and Time Warner Cable) that if they do deploy technologies that are able to track consumer online behavior in order to tailor advertising, that consumers will have clear notice and a full opportunity to provide affirmative consent. None of the companies currently use such technologies in their roles as Internet Service Providers. The broadband providers challenged the rest of the online industry, including web site operators and application providers such as Google, to provide the same protections to consumers. Essentially, the witnesses called for an end to "opt out" when it comes to online advertising.
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Yesterday, attorneys general from 49 states (all but California's) and the District of Columbia announced a sweeping agreement with MySpace under which the company will adopt new measures to protect children online.
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