The Federal Trade Commission (“FTC”) recently announced that it will not enforce the new Red Flag Rules until May 1, 2009, giving financial institutions and creditors an additional six months to comply by developing and implementing a written identity theft prevention program. In an Enforcement Policy Statement released on October 22, 2008, the FTC acknowledged the uncertainty felt by many entities and some industries regarding whether they would be considered “covered entities” and thus subject to the rules. This announcement though does not affect companies subject to the enforcement authority of federal agencies other than the FTC.
Telemarketers Beware: New FTC Restrictions on Prerecorded Calls Take Effect Soon
By Proskauer Rose on
Effective September 1, 2009, companies subject to FTC jurisdiction will not be able to make interstate prerecorded telemarketing calls to EBR consumers absent the prior express written agreement of the consumer. Effective December 1, 2008, any company that continues to make such calls must comply with new restrictions that will continue even after September 1, 2009 when prior express written consent of the consumer is mandatory.
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FTC Sets Sights on Goal: Student Lender Taken to School for Data Security Breakdowns
By Proskauer Rose on
On March 4 the FTC announced that a consent agreement has been reached in its 17th case challenging data security practices by a company handling sensitive consumer information. Goal Financial, LLC, a San Diego-based student loan company, has agreed to implement a comprehensive information security program, avoid future misrepresentations about its data security practices, and receive independent, third-party audits of its data security program every two years for the next 10 years. The consent order does not provide for a civil fine.
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Caution: Children’s E-Cards Could Result in COPPA Issues
By Proskauer Rose on
The Federal Trade Commission has quietly changed its position on the level of parental consent required under the Children’s Online Privacy Protection Act (“COPPA”) for e-cards sent from a website directed to children.
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For Companies Whose Data Security Practices Are Lacking, Life is [Not So] Good
By Proskauer Rose on
The Federal Trade Commission announced on January 17, 2008 that it has agreed in principle to a consent order with Life is good, Inc. and Life is good Retail, Inc. (collectively “Life is good”) resolving allegations that the apparel company collected sensitive information from consumers and failed to secure it in compliance with its own privacy and security policies. The consent order against Life is good, among other things, prohibits future deceptive privacy and security claims and requires the company to implement a comprehensive information security program that includes biennial audits by an independent security professional for the next twenty years.
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First FACTA Disposal Rule FTC Settlement Leaves American United Down in the Dumps
By Proskauer Rose on
On December 18, the FTC announced a settlement in its 15th case (and its first in 13 months) addressing the data security practices of companies handling sensitive consumer information. American United Mortgage Company agreed to pay a $50,000 penalty for failing to implement reasonable safeguards to protect customer information and failing to provide customers with privacy notices.
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FTC Staff Issues Proposed Self Regulatory Principles for Behavioral Advertising and Seeks Comment
By Proskauer Rose on
FTC staff issued a statement today proposing four “self-regulatory” principles to guide businesses engaged in online behavioral advertising. FTC staff also seeks public comments on these principles as well as additional information on what other uses businesses are making of online tracking data. Interested parties can submit comments by February 22, 2008.
The statement, titled “Online Behavioral Advertising: Moving the Discussion Forward to Possible Self-Regulatory Principles” follows from the FTC’s town hall meeting held in early November 2007. There, FTC considered privacy issues raised by behavioral advertising and heard from consumer interest groups and businesses’ alike.