The Federal Trade Commission (“FTC”) announced today that, for the third time, it will delay enforcement of the Red Flags Rule until November 1, 2009 – a year after the original November 1, 2008 compliance deadline. In delaying enforcement yet again, the Commission stated that it intends to engage in an “expanded business education campaign” in which the staff will “redouble its efforts to educate [businesses] about compliance.” Such a campaign is designed to “clarify whether businesses are covered by the Rule and what they must do to comply.” The delay does not affect companies subject to the enforcement authority of federal agencies other than the FTC.

Section 315 of FACTA requires institutions that utilize consumer reports (“users”) to develop and follow certain procedures when notified of an address discrepancy  by a national CRA (Equifax, Experian and TransUnion). Under FACTA, national CRAs are required to issue a “notice of address discrepancy” when an address provided by a user requesting a consumer report “substantially differs” from the address the CRA has on file for that consumer. The Address Discrepancy Rule then requires users of consumer reports to develop and implement written policies and procedures to respond to receipt of a discrepancy notice. There are two components to the policies required by the Rule: the first relates to the user’s evaluation of the address discrepancy; the second relates to the user’s potential obligation to report the consumer’s address to the CRA.

The Electronic Privacy Information Center (“EPIC”) recently filed a complaint with the Federal Trade Commission (“FTC”) accusing Google of failing to implement adequate privacy and data security safeguards and engaging in unfair and deceptive trade practices related to its “cloud computing” services.

On February 12, 2009, the FTC issued its long-anticipated Staff Report on Self-Regulatory Principles for Online Behavioral Advertising. The revised Self-Regulatory Principles are the result of a year of study of the more than 60 comments provided by industry, advocacy organizations, academics, and individual consumers in response to the FTC’s proposed self-regulatory principles issued in late 2007.

In a year when behavioral advertising was already expected to be at the top of the hot button privacy issues list, on January 13, 2008, the Center for Digital Democracy (“CDT”) and U.S. Public Interest Research Group (“US PIRG”) filed a document with the Federal Trade Commission (“FTC”) urging the FTC to investigate online mobile marketing practices, to take new actions to stop mobile marketing activities that “abuse consumer rights,” and to recommend new federal legislation and enhanced enforcement power for the FTC in this area. The document expands on the groups’ concerns about online behavioral advertising generally – the delivery of ads tailored to consumers’ interests based on browsing habits and/or consumer demographics – to the mobile space. In doing so the groups cite the potential for even greater consumer harm because of the additional possibility of location-based targeting linked to a cell phone or other mobile device that is typically tied to a single consumer who uses it for multiple applications, including voice, video and data.

A U.S. District Court for the Middle District of Florida recently issued a preliminary injunction ordering CyberSpy Software, LLC to stop promoting and selling “RemoteSpy,” a keylogger software program that, once installed on a computer, collects information regarding use of the computer.