The Better Business Bureau (“BBB”) and the Direct Marketing Association (“DMA”) are in charge of enforcing the ad industry’s Self Regulatory Principles for Online Behavioral Advertising (“OBA Principles”), which regulate the online behavioral advertising activities of both advertisers and publishers (that is, web sites on which behaviorally-targeted ads are displayed or from which user data … Continue Reading
A month after the Mobile Marketing Association released its Mobile Application Privacy Policy Framework (which we blogged about here), the GSM Association (GSMA) announced the release of its Privacy Design Guidelines for Mobile Application Development. The guidelines seek to provide developers with specific design points meant to enhance mobile application users’ abilities to guard personal information … Continue Reading
On February 12, 2009, the FTC issued its long-anticipated Staff Report on Self-Regulatory Principles for Online Behavioral Advertising. The revised Self-Regulatory Principles are the result of a year of study of the more than 60 comments provided by industry, advocacy organizations, academics, and individual consumers in response to the FTC's proposed self-regulatory principles issued in late 2007.
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