Anderson v. Hannaford: Plaintiff Customers May Recover Mitigation Costs Of Data Breach

Plaintiff customers in litigation stemming from Hannaford Brothers, Co.'s 2007 data breach were handed a partial victory by the First Circuit on October 20th. The Court held that plaintiffs' claims for negligence and implied contract should survive Hannaford's motion to dismiss because plaintiffs' reasonably foreseeable mitigation costs constitute a cognizable claim for damages under Maine law. While this case, Anderson v. Hannaford Brothers, Co., may be read narrowly to apply only to circumstances involving actual theft and misuse of customers' data, plaintiffs' lawyers, who for years have made unsuccessful claims for damages following data security breaches, will likely attempt to broaden this holding to apply at least to other mitigation costs incurred by plaintiffs.

Factual and Procedural Background

Anderson v. Hannaford Brothers, Co., which consolidated 26 separate law suits against the supermarket chain, stems from a 2007 breach where hackers stole up to 4.2 million credit and debit card numbers, expiration dates, and security codes (notably, they did not steal customers' names). Hannaford announced the breach in March 2008, noting that it had already received reports of approximately 1,800 cases of fraud resulting from the breach. Following Hannaford's announcement, some financial institutions canceled customers' credit and debit cards, and issued new cards, while others did not, indicating that they would monitor customer accounts for unusual activity. Some customers who requested that their cards be canceled were required to pay fees for replacement cards, and others purchased identity theft insurance and credit monitoring services to protect themselves against possible consequences of the breach.

The plaintiffs alleged seven causes of action, including breach of implied contract; breach of implied warranty; breach of duty of a confidential relationship; failure to advise customers of the theft of their data; strict liability; negligence; and violation of Maine's Unfair Trade Practices Act (UTPA). The District Court granted Hannaford's motion to dismiss as to 20 of the 21 plaintiffs. (One plaintiff was allowed to proceed because she was the only plaintiff to allege unreimbursed fraudulent charges to her account.) The District Court held that the other plaintiffs failed to state claims under Maine law for breach of fiduciary duty, breach of implied warranty, strict liability and failure to notify customers of the data breach. And although plaintiffs did adequately allege breach of implied contract, negligence and violation of UTPA, the plaintiffs' alleged injuries were "too remote, not reasonably foreseeable and/or speculative" to be recognized under Maine law. In addition, the district court determined that "there was no way to value or compensate the time and effort that customers spent to reverse or protect against losses, and that there was no allegation to justify the claim for identity theft insurance since no personally identifying information was alleged to have been stolen."

Following the District Court's decision, the plaintiffs moved to certify several questions to the Maine Supreme Judicial Court. The District Court certified two questions, and only one was answered by the Maine Supreme Judicial Court (the second was deemed moot based on the answer to the first question). The certified question read: "[i]n the absence of physical harm or economic loss or identity theft, do time and effort alone, spent in a reasonable effort to avoid or remediate reasonably foreseeable harm, constitute a cognizable injury for which damages may be recovered under Maine law of negligence and/or implied contract?"

The Maine Supreme Judicial Court answered the question in the negative, agreeing with the District Court that time and effort alone do not constitute a cognizable claim under Maine law. After ordering the parties to show cause why judgment should not be entered in favor of Hannaford on all claims, the District Court ordered judgment in favor of Hannaford.

The First Circuit Decision

Plaintiffs appealed the District Court's decision regarding the fiduciary duty, breach of implied contract, negligence and Maine UTPA claims. The First Circuit held that plaintiffs adequately alleged theories of negligence and breach of implied contract, and that those claims should survive Hannaford's motion to dismiss.

Negligence: The First Circuit adopted the Restatement (Second) of Torts sec. 919, which provides that "[o]ne whose legally protected interests have been endangered by the tortious conduct of another is entitled to recover for expenditures reasonably made or harm suffered in a reasonable effort to avert the harm threatened." The Court also noted that, as a matter of policy, Maine law encourages plaintiffs to take reasonable steps to minimize losses caused by a defendant's negligence. To recover mitigation damages, plaintiffs must show that efforts to mitigate were reasonable, and that those efforts constitute a legal injury, such as actual money lost, rather than time or effort expended.

After reviewing decisions of other jurisdictions that have adopted the Restatement (Second) of Torts sec. 919, the Court considered whether the plaintiffs' mitigation steps were reasonable, and stated that "[i]t was foreseeable, on these facts that a customer, knowing that her credit or debit card had been compromised and that thousands of fraudulent charges had resulted from the same security breach, would replace the card to mitigate against misuse of the card data." The court thus held that "[p]laintiffs' claims for identity theft and replacement card fees involve actual financial losses from credit and debit card misuse. Under Maine contract law, these financial losses are recoverable as mitigation damages as long as they are reasonable."

Implied Contract: The First Circuit held that a jury could reasonably find an implied contract between Hannaford and its customers that Hannaford (1) would not use the credit card for other people's purchases; (2) would not sell the data to others; and (3) would take reasonable measures to protect the information.

The First Circuit held that other arguments asserted by plaintiffs must fail.

Fiduciary/Confidential Relationship: Plaintiffs argued that a fiduciary relationship arises in the context of credit and debit card use because the customer trusts the merchant to safeguard her credit or debit card information. The First Circuit agreed with the District Court that the plaintiffs' argument must fail, and that Hannaford does not owe a fiduciary duty to its customers. The First Circuit reasoned that (1) the plaintiffs have not shown the trust and confidence contemplated by Maine confidential relationship cases; (2) the plaintiffs have not plead facts demonstrating disparate bargaining power between the plaintiffs and Hannaford; and (3) the plaintiffs fail to allege facts demonstrating that Hannaford abused a position of trust.

Maine UTPA: After a lengthy discussion of the availability of a private right of action under UTPA, the First Circuit rejected plaintiff's UTPA claim, stating that "[i]t seems unlikely to us that Maine would permit plaintiffs, in cases also pleading that the same acts constitute negligence and breach of implied contract, to use the right of private action provision of the UTPA to recover types of damages which Maine has decided are not reasonably foreseeable or barred for policy reasons when asserted under implied contract, negligence or other theories."

Implications

While it will likely be quite some time before we know how this case will ultimately be resolved, Anderson v. Hannaford should put companies on notice that out-of-pocket costs incurred to mitigate losses resulting from a data breach may result in viable damages claims.

Update: Maine's Marketing to Minors Law Found Likely to Be Unconstitutional

The first lawsuit challenging Maine's Act to Prevent Predatory Marketing Practices Against Minors has concluded.  The District of Maine issued a Stipulated Order of Dismissal on September 9, stating that there is a likelihood that the statute is "overbroad and violates the First Amendment", and putting third parties "on notice" that a private suit "could suffer from the same constitutional infirmities."  In the meantime, the lawsuit was dismissed without prejudice, in light of the State Defendant's representation that Maine will not enforce the statute and that the Legislature will reconsider it when they reconvene in January 2010. 
 

Media Companies May Block Maine Marketing to Minors Law

On Wednesday, August 26, 2009, a lawsuit was filed in federal court in Maine to enjoin Maine’s new predatory marketing to minors law, which was previously discussed on our blog. If not enjoined, this problematic law is scheduled to go into effect on September 12, 2009.

The complaint, filed on behalf of offline and online entities, alleges that the law violates the First Amendment and the Commerce Clause of the Constitution, as well as 42 U.S.C. § 1983, and is preempted by COPPA (the Children’s Online Privacy Protection Act).   Injunctive and declaratory relief is sought, as well as attorney’s fees. 

Maine Makes Marketing Minors "Predatory"

In mid-September, Maine’s “Act to Prevent Predatory Marketing Practices against Minors” is scheduled to take effect.  Due to the lack of a scienter element in several of the requirements of this new law, this Act could have far-reaching consequences for all businesses that engage in direct marketing or that sell or transfer personal information to third parties, even if the business does not have knowledge that the information regards a minor.

The Act applies to two types of information:  (1) health-related information, which includes information related to health or physical condition, nutrition, medications, mental health, medical insurance coverage and similar data; and (2) personal information, which includes a last name with first name or first initial, home or other physical address, social security number, driver’s license or state identification card number, and information about a minor collected in combination with other personal information.  An email address or other online identifier is not expressly included, but it would be considered personal information if combined with other personal information of any of the other types included in this definition. 

Since Maine’s new law is intended to protect the privacy of minors, it can be compared to the federal Children’s Online Privacy Protection Act (“COPPA”).  However, the Maine law is broader than COPPA in many significant ways.  Among the other differences discussed below, under Maine law, a minor is someone under 18.  In contrast, COPPA only protects “children” who are under 13 years old. 

Maine’s new law can also be compared to some other state laws,  As an example, it can be compared to a law that has been in existence in California since 2004.  California’s Civ Code sec. 1798.91 also regulates the collection, use and disclosure of health related information for marketing purposes without notice and consent; however, California’s law is not limited in application to minors.

Maine’s new Act contains three separate prohibitions.

First, the Act makes it unlawful to knowingly collect or receive health-related or personal information for “marketing purposes” from a minor without prior “verifiable parental consent.”  The way the Act is written, it is unclear whether the requirement for “knowing” collection or receipt applies to the type of information or also to the fact that the information is collected from a minor.  The Act defines “marketing purposes” as “the purposes of marketing or advertising products, goods or services to individuals.”  This particular provision – unlike the provisions discussed below – appears to be limited to information collected “from” a minor. “Verifiable parental consent” is defined to mean reasonable efforts to give the parent notice of the collection, use and disclosure practices and to obtain parental authorization for such collection, use or disclosure “before that information is collected from that minor.”  Unlike COPPA, Maine’s Act is not limited to online collection.  Nor does the Act contain any exceptions permitting some collection of “personal information” from the minor, such as for the purpose of obtaining parental consent for additional collection. 

Second, the Act makes it unlawful to sell, offer for sale or otherwise transfer health-related or personal information about a minor if (A) it was collected in violation of the prohibition above; (B) it “individually identifies the minor”; or (B) it will be used for “predatory marketing” as described below.  This provision does not have a scienter requirement (although a “knowledge element is built into Subsection A).  Subsection B – which is not limited to uses “for marketing purposes” – apparently requires that any transfer of information “about a minor” be done on an aggregate basis. 

Third, the Act prohibits “predatory marketing,” which is defined as using health-related or personal information regarding a minor “for the purpose of marketing a product or service to that minor or promoting any course of action for the minor relating to a product.”  Again, there is no scienter requirement, nor any exception permitting a parent to sign up on behalf of a child, or to otherwise consent to such marketing.  

The Act provides for enforcement by the Maine Attorney General as an unfair trade practice, with penalties of $10,000-$20,000 for the first violation and at least $20,000 for subsequent violations.  The Act also provides for a private right of action in Maine state court, including recovery for the greater of actual damages or $250 per violation (with the potential for trebling for willful or knowing violation), plus attorney’s fees.

The potentially broad reach of this statute (particularly due to the lack of a scienter element in several of its provisions) makes it likely to be subject to challenge.  In the meantime, businesses should consider their approach to achieving compliance.  Given the breath of the Act, and the fact that some of its requirements apply regardless of a company’s knowledge of an individual’s age, complying with Maine’s new law will surely prove to be a challenge for essentially every enterprise.
 

Seven Days Is All She Wrote . . .

As our readers know, many of the 44 state data breach notification laws allow for (and may even require) a brief delay in notifying affected individuals of the breach if that notification would interfere with or impede a law enforcement investigation.  Last week, the governor of Maine, emphasizing the importance of providing notice "as expediently as possible and without unreasonable delay, consistent with the legitimate needs of law enforcement," as articulated in the existing statute, amended that state's data breach notification law.  The amendment clarifies that notification may be delayed for no longer than 7 business days after a law enforcement agency determines that the notification will not compromise a criminal investigation.  The amended language can be found here.  It becomes effective 90 days following adjournment of Maine's 124th Legislature.

Iowa Enacts 43rd State Breach Notification Law

On May 9, 2008, Iowa Governor Chester Culver signed legislation (SF 2308) requiring any person who owns or licenses computerized data that includes a consumer's personal information to give notice of a breach of security. The law does not require notification if, after an appropriate investigation or after consultation with the relevant federal, state, or local agencies responsible for law enforcement, the person determined that no reasonable likelihood of financial harm to the consumers whose personal information has been acquired has resulted or will result from the breach.  Following is an updated list of the 43 state security breach notification laws (plus District of Columbia and Puerto Rico).

Arizona (ARIZ. REV. STAT. ANN. § 44-7501(h))

Arkansas (ARK. CODE ANN. § 4-110-101 et seq.)

California (CAL. CIV. CODE § 1798.82)

Colorado (COLO. REV. STAT. § 6-1-716)

Connecticut (CONN. GEN. STAT. § 36a-701b)

Delaware (DEL. CODE ANN. tit. 6, § 12B-101)

District of Columbia (District of Columbia B16-810, D.C. Code § 28-3851)

Florida (FLA. STAT. § 817.5681)

Georgia (GA. CODE ANN. § 10-1-911)

Hawaii (Hawaii Revised Stat. §§ 487N-1 et seq.)

Idaho (IDAHO CODE ANN. § 28-51-104 et seq.)

Illinois (815 ILL. COMP. STAT. ANN. 530/5, /10)

Indiana (IND. CODE § 24-4.9)

Iowa (SF 2308)

Kansas (KAN. STAT. ANN. §§ 50-7a01-02)

Louisiana (LA. REV. STAT. ANN. § 51:3071 et seq.)

Maine (ME. REV. STAT. ANN. tit. 10, §1346 et seq.)

Maryland (H.B. 208 and S.B. 194)

Massachusetts (Massachusetts General Laws Ann. 93H §§ 1 et seq.)

Michigan (Michigan Compiled Laws Ann. 445.72)

Minnesota (MINN. STAT. § 325E.61)

Montana (MONT. CODE ANN. § 30-14-1704)

Nebraska (NEB. REV. STAT. § 87-801 et seq.)

Nevada (NEV. REV. STAT. 603A.010 et seq.)

New Hampshire (N.H. REV. STAT. ANN. § 359-C:19 et seq.)

New Jersey (N.J. STAT. ANN. § 56:8-163)

New York (N.Y. GEN. BUS. LAW § 899-aa)

North Carolina (N.C. GEN. STAT.§ 75-60 et seq.)

North Dakota (N.D. CENT. CODE § 51-30-01 et seq.)

Ohio (OHIO REV. CODE ANN. § 1349.19)

Oklahoma (Okla. Stat. § 74-3113.1)

Oregon (S.B. 583)

Pennsylvania (73 PA. CONS. STAT. ANN. § 2303)

Puerto Rico (Law 111 and Regulation 7207)

Rhode Island (R.I. GEN. LAWS § 11-49.2-3))

South Carolina S.B. 453

Tennessee (TENN. CODE ANN. § 47-18-21)

Texas (TEX. BUS. & COMM. CODE ANN. § 48.001 et seq.)

Utah (UTAH CODE ANN. § 13-44-101 et seq.)

Vermont (VT. STAT. ANN. tit. 9, § 2430 et seq.)

Virginia S.B. 307

Washington (WASH. REV. CODE § 19.255.010)

West Virginia S.B. 340

Wisconsin (WIS. STAT. § 895.507)

Wyoming (W.S. 40-12-501 through 40-12-509)

More Breach Notification Laws -- 42 States and Counting

Virginia, West Virginia, and South Carolina are the latest states to pass data breach notification laws, bringing to 42 the total number of states with such laws on the books (including the one state with a law that applies only to public entities, Oklahoma).  Listed below are the 41 states with laws that apply to private entities (plus the District of Columbia and Puerto Rico).

Arizona (ARIZ. REV. STAT. ANN. § 44-7501(h))

Arkansas (ARK. CODE ANN. § 4-110-101 et seq.)

California (CAL. CIV. CODE § 1798.82)

Colorado (COLO. REV. STAT. § 6-1-716)

Connecticut (CONN. GEN. STAT. § 36a-701b)

Delaware (DEL. CODE ANN. tit. 6, § 12B-101)

District of Columbia (District of Columbia B16-810, D.C. Code § 28-3851)

Florida (FLA. STAT. § 817.5681)

Georgia (GA. CODE ANN. § 10-1-911)

Hawaii (Hawaii Revised Stat. §§ 487N-1 et seq.)

Idaho (IDAHO CODE ANN. § 28-51-104 et seq.)

Illinois (815 ILL. COMP. STAT. ANN. 530/5, /10)

Indiana (IND. CODE § 24-4.9)

Kansas (KAN. STAT. ANN. §§ 50-7a01-02)

Louisiana (LA. REV. STAT. ANN. § 51:3071 et seq.)

Maine (ME. REV. STAT. ANN. tit. 10, §210-B-1346 et seq.)

Maryland (H.B. 208 and S.B. 194)

Massachusetts (Massachusetts General Laws Ann. 93H §§ 1 et seq.)

Michigan (Michigan Compiled Laws Ann. 445.72)

Minnesota (MINN. STAT. § 325E.61)

Montana (MONT. CODE ANN. § 30-14-1704)

Nebraska (NEB. REV. STAT. § 87-801 et seq.)

Nevada (NEV. REV. STAT. 603A.010 et seq.)

New Hampshire (N.H. REV. STAT. ANN. § 359-C:19 et seq.)

New Jersey (N.J. STAT. ANN. § 56:8-163)

New York (N.Y. GEN. BUS. LAW § 899-aa)

North Carolina (N.C. GEN. STAT.§ 75-60 et seq.)

North Dakota (N.D. CENT. CODE § 51-30-01 et seq.)

Ohio (OHIO REV. CODE ANN. § 1349.19)

Oregon (S.B. 583)

Pennsylvania (73 PA. CONS. STAT. ANN. § 2303)

Puerto Rico (Law 111 and Regulation 7207)

Rhode Island (R.I. GEN. LAWS § 11-49.2-3))

South Carolina S.B. 453

Tennessee (TENN. CODE ANN. § 47-18-21)

Texas (TEX. BUS. & COMM. CODE ANN. § 48.001 et seq.)

Utah (UTAH CODE ANN. § 13-44-101 et seq.)

Vermont (VT. STAT. ANN. tit. 9, § 2430 et seq.)

Virginia S.B. 307

Washington (WASH. REV. CODE § 19.255.010)

West Virginia S.B. 340

Wisconsin (WIS. STAT. § 895.507)

Wyoming (W.S. 40-12-501 through 40-12-509)

H.B. 208 and S.B. 194)