Everybody Likes Free Stuff: Draft Privacy Legislation Seeks To Enhance Consumer Protections Without Disrupting Ad-Supported Internet Business Model

A draft Congressional bill released Tuesday, May 3 aims enhance consumer privacy protections both online and offline and establish a national framework for the collection, use and security of consumer information, superseding state law requirements regarding the collection, use and disclosure of the information it covers.  The draft legislation, sponsored by Congressmen Rick Boucher (D, Va.) and Cliff Stearns (R, Fla.), recognizes the importance of online advertising in supporting free online content and services and attempts to extend privacy protections without disruption of this business model.  The bill's sponsors have requested comments on the draft by June 4th, and stakeholder meetings may also be scheduled to discuss the draft and receive comments.

Click here to learn more about the draft legislation, and stay tuned for updates as the comment period proceeds.

Third Time's a Charm for "Data Accountability and Trust"? Federal Breach Notification Bill Introduced in the House. Again. This Time With Data Security Provisions.

On April 30, 2009, Representative Bobby Rush (D-Ill) introduced H.R. 2221, the Data Accountability and Trust Act. The bill is nearly identical to H.R. 958, introduced by Rep. Rush in the 110th Congress, and is similar to the Data Accountability and Trust Act, introduced by Rep. Stearns (R-FL) in the 109th Congress. Of course, the newest “Data Accountability and Trust Act” is only the most recent of dozens of bills proposed over the last several years that would implement uniform federal breach notification requirements and preempt the 44 state laws requiring notification. Rep. Rush’s latest bill also includes data security provisions and would preempt the growing number of state laws imposing such requirements.

H.R. 2221 provides for notification following discovery of a breach of security of a system maintained by any person engaged in interstate commerce that owns or possesses data in electronic form containing personal information. The bill would require notification to each individual whose personal information was acquired by an unauthorized person as a result of such a breach of security, and to the Federal Trade Commission. The bill includes special notification requirements for third party agents, telecommunications carriers, cable operators, information services, and interactive services, and for a breach involving health information.

Personal information, as defined in the bill, is an individual’s first name or initial and last name, or address, or phone number, in combination with any one or more of the following: the individual’s social security number, driver’s license number or other State identification number, or a financial account number or credit card number and any security or access code needed to access the account. Breach notification would be exempted, however, where the person that owns or possesses the data determines that there is “no reasonable risk of identity theft, fraud or unlawful conduct” from the unauthorized data access. Breaches of encrypted data would presumptively be exempt.

Importantly, the bill expressly preempts state laws regarding data breach notification. Preemption of state laws, such as those in California that contain different “trigger” language governing when notification is required, was one reason the bill struggled when initially introduced in 2005.

Where notification is required, the bill specifies methods for and required content of notification. Written, or in some circumstances, email, notification is required; the notice must include a description of the information acquired, notice of the right to receive free consumer credit reports, and certain relevant telephone contact numbers. Substitute notification, allowing notification to be posted on the entity’s website and in print and broadcast media, is allowed for those persons owning or possessing the data of fewer than 1,000 individuals.

Other provisions in the bill call for regulations to be promulgated governing the establishment of policies and procedures regarding practices to protect data containing personal information by those who own or possess such information. State laws regarding information security practices on the treatment of such data also would again be subject to preemption. Additionally, the bill contains specific provisions covering information brokers – requiring that brokers supply their security policies to the FTC either in conjunction with a breach notification or upon the Commission’s request. Under the proposed Act, information brokers would be required to allow each individual whose personal information it maintains to review his or her own data for accuracy.

Rep. Boucher (D-Va), who is planning to introduce a bill addressing how information collected online is stored and used, and Rep. Rush are planning to hold a hearing this summer to discuss how their bills “intersect.”

Stay tuned.