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Privacy Law Blog

Tag Archives: advertising

FTC Provides Last Clear Chance for Industry to Self-Police in a Target-Rich Environment

Posted in Behavioral Marketing

On February 12, 2009, the FTC issued its long-anticipated Staff Report on Self-Regulatory Principles for Online Behavioral Advertising. The revised Self-Regulatory Principles are the result of a year of study of the more than 60 comments provided by industry, advocacy organizations, academics, and individual consumers in response to the FTC’s proposed self-regulatory principles issued in late 2007.

Update: Deep Discussion of DPI

Posted in Online Privacy

On July 17, 2008, the House Telecommunications and Internet Subcommittee examined the practice of deep packet inspection (DPI), a method for networks and third parties to determine what information users (identified by IP addresses or random ID numbers) are searching for and accessing on the Internet in order to tailor more relevant advertising based on… Continue Reading