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Privacy Law Blog

Paresh Trivedi

Paresh Trivedi Paresh Trivedi is a transactional lawyer with more than ten years of experience representing clients in technology, media, communications, cable programming, digital advertising and content distribution transactions and counseling clients on related legal compliance issues. He works in a broad variety of industries including communications, Internet/e-Commerce, entertainment, television, sports, banking and financial services, publishing, oil and gas, manufacturing, retail, professional services and advertising. He practices in Proskauer’s corporate department and its technology, media and communications, sports law and privacy and data security groups. In the media and entertainment area Paresh represents some of the largest television programming distributors and networks in the U.S. on the drafting and negotiating of agreements relating to virtually every variety of video programming distribution including linear cable television carriage, retransmission consent, video-on-demand, pay-per-view and agreements for the distribution of television content over emerging distribution platforms such as TV Everywhere and similar authenticated broadband distribution methods. He also represents print publishers in content distribution matters, mobile marketing and counsels on the effective employment of technology. On technology transactions, Paresh works with internal corporate legal departments, CIOs and CTOs and business and operational personnel to structure and negotiate business-critical technology, outsourcing, enterprise resource planning, cloud computing and intellectual property transactions. He assists offline businesses and “brick and mortar” retailers in developing online strategies related to advertising, eCommerce, social media utilization, and digital content distribution through various media including the Internet and mobile platforms and through emerging connected technologies such as tablets, convergent devices and interactive television. Paresh counsels clients on privacy and data protection matters. Paresh also represents sports properties and sponsors in the negotiation of sponsorship and endorsement agreements including naming rights agreements, founding sponsor agreements, in-arena/stadium advertising arrangements (including ambient media promotions), tournament title sponsor agreements and athlete endorsement agreements.

Posts by Paresh Trivedi

India Issues Clarification of Recent Privacy Rules

Posted in International

As mentioned in a prior post on this blog, earlier this year the Indian Ministry of Communications and Information Technology issued new privacy and data security rules under the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 (the “Privacy Rules”). The strict consent requirements relating to the collection… Continue Reading

Article Alert: Trivedi Talks Indian Privacy

Posted in International

India recently adopted a privacy and data security regulatory regime that fills the previous void of any such regulation with requirements that may force companies with operations in India and companies that outsource certain functions to Indian service providers to change the way they operate in order to comply. Visit our blog to see Proskauer attorney Paresh Trivedi’s article on the new Indian privacy rules.