Innocent Mall Shoppers, You're Off the Hook: Federal Agencies Release Model GLBA Privacy Notice Form
On November 17, 2009, eight federal regulatory agencies released their final model privacy notice form that is intended to make it easier for consumers to understand how financial institutions collect and share information about them. The model privacy notice form, which features a version that offers consumers an opt-out and one with no opt-out, represents the culmination of extensive research and testing by the various agencies, which included a nationwide mall-intercept study (see our previous post here), and their analysis of public comments on the model form first proposed on March 29, 2007. The agencies’ efforts in this regard were spurned by the Financial Services Regulatory Relief Act of 2006, which amended the Gramm-Leach-Bliley Act (“GLBA”) and called upon the federal financial services agencies to jointly propose a succinct and comprehensible format for GLBA privacy notices.
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