With paywalls and premium subscriptions finding only modest success, paid advertisements remain the primary means of generating revenue from online content. Native advertising has emerged as a leader in the competition for ad impressions and brand engagement. Expected to grow from $7.9 billion in spending this year to $21 billion by 2018, native advertising is lauded as the future of online advertising. Continue Reading
A few months after the European Court of Justice ruled on May 13, 2014 that search engines are considered personal data controllers under the EU Data Protection Directive of 1995 and, as such, should provide data subjects with a right to be forgotten, a French Tribunal enforced this principle in X & Y v. Google France.
In a summary proceeding on September 16, 2014, the Paris Tribunal (Tribunal de Grande Instance) held that Google must erase from its search engine, under penalty of €1,000 per day, all links leading to defamatory content published on Facebook (see attached judgement: TGI Paris – Ordonnance du 16 septembre 2014). Continue Reading
With the new year just around the corner, retailers should make a resolution to learn more about EMV technology. That’s because 2015 is slated to be the year EMV technology makes significant inroads in the United States, and retailers need to be prepared. In this post, we answer some frequently asked questions about what the introduction of this new standard means for retailers and the steps they must take in order to prepare for the widespread adoption of this new technology. Continue Reading
The Court hearing the Target data security breach litigation issued a ruling on December 2, 2014, largely denying Target’s motion to dismiss the Consolidated Amended Class Action Complaint in the Financial Institutions Cases. In his decision, Judge Magnuson found that Target owed the issuer banks a duty to protect customer data from hackers, a determination that was based on allegations that Target played a “key role” in allowing the break-in to occur by intentionally disabling one of the security features that would have prevented the harm. Decision at 5. At issue in the case is whether Target should be held responsible for the costs incurred by the issuer banks as a result of fraudulent charges and to replace customers’ credit and debit cards.
The importance of the decision is that it provides banks with a legal basis to seek to hold merchants financially responsible for the costs of data breaches if the facts suggest the merchants’ data security systems were deficient.
Of course, this is just the first round in the litigation and the banks will still need to prove their case before imposing liability on Target. That said, this decision is surely a sign of things to come and we will continue to mind the store and report on developments.
The Article 29 Working Party, which is composed of representatives of DPA’s from every European country, has recently rendered an opinion (http://ec.europa.eu/justice/data-protection/article-29/documentation/opinion-recommendation/files/2014/wp223_en.pdf ) on data privacy issues surrounding the development of the “Internet of Things” (IoT), which includes wearable computing, quantified self devices, and domotics. Although such data is generated by “things” or devices, it is considered personal data because it may enable the life pattern of a specific individual to be discerned. After identifying the major privacy issues raised by such devices, the Article 29 Working Party made a series of recommendations to IoT stakeholders. Continue Reading
On October 28, the Online Interest-Based Advertising Accountability Program (Accountability Program), released five decisions in which the website operators have agreed to update their respective websites to provide enhanced notice as required under the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). The Accountability Program enforces the OBA Principles on behalf of the Digital Advertising Alliance and these decisions stem from a compliance warning issued by the Accountability Program in October 2013.
These decisions serve as a reminder to website publishers that they cannot pass all responsibility for compliance with the OBA Principles on to advertisers and that they should periodically review their privacy disclosures for compliance with applicable industry guidelines. As noted by Accountability Program Director Genie Barton, these cases are “only the beginning of [their] enforcement of website notice and choice.”
Last Thursday the Federal Communications Commission (FCC) issued an order confirming that companies must include opt-out instructions on all fax ads, even for recipients who previously agreed to receive a fax from the company. The order clarifies that solicited fax ads, like unsolicited ads, must also comply with the rules set forth in the FCC’s 2006 Junk Fax Prevention Order. All fax ads must contain an opt-out notice that (1) is clear and conspicuous and on the first page of the ad, (2) states that the recipient may make a request to the sender not to send any future ads, and (3) contains a domestic phone and fax number so that the recipient has a contact for opt-out purposes. Continue Reading
Data security seems to make headlines nearly every week, but last Friday, a new player entered the ring. The Federal Communications Commission (“FCC”) took its first foray into the regulation of data security, an area that has been dominated by the Federal Trade Commission. In its 3-2 vote, the FCC did not tread lightly – it assessed a $10 million fine on two telecommunications companies for failing to adequately safeguard customers’ personal information.
A New Jersey bill which prohibits unwanted text message advertisements has been sent to the Governor for final consideration. A. 617, which passed unanimously in the Assembly June 26 and in the Senate Sept. 22, if signed into law, would make it illegal to send a text message advertisement to a New Jersey resident if it caused the recipient to incur a telecommunications charge or a usage allocation deduction. Sponsors of the bill noted an increasing number of complaints from consumers regarding unsolicited text messages advertising goods and services. The bill would also bar text message advertisements without prior express authorization from the recipient that includes the number to which the text message may be sent. The bill provides for an exception in the event an advertiser could demonstrate that the unsolicited text message advertisement was an isolated message sent no more than once in a 12-month period. In addition, the bill requires telecommunications companies that sell text messaging services to offer an option allowing customers to block all incoming and outgoing text messages. According to the sponsors’ statement, violations would be subject to a maximum penalty of $10,000 for a first offense and $20,000 for a subsequent offense.
The New Jersey bill is following closely behind a similar Connecticut law passed in early July. The Connecticut legislation amended the state’s existing telemarketing law to cover unsolicited marketing text and media messages as well as phone calls. The amended law prohibits, among other things, sending unsolicited marketing text messages and unsolicited marketing “media messages” without first obtaining prior express written consent (as defined by the FCC’s Rules for Telephone Consumer Protection Act). As revised, the Connecticut law provides for a maximum fine of $20,000 per unsolicited message and a violation of the law constitutes a violation of the Connecticut Unfair Trade Practices Act, which provides for a private right of action.
In addition, California, Rhode Island and Washington all have laws on the books that regulate the ability of companies to send text message advertisements.
On the Federal level, the Telephone Consumer Protection Act also requires prior express written consent when auto-dial technology is used to send promotional messages. Since the various laws applicable to text messages have different scopes of application and consent definitions, companies should continue to monitor text message requirements nationwide and ensure their marketing programs are in line with the law.
On September 30, 2014, California took further steps to protect the personal information of its residents by amending several sections of its breach notification and information security laws (Cal. Civ. Code §§ 1798.81.5, 1798.82 and 1798.85). The amended law, which is effective January 1, 2015, updates existing law in three significant ways:
- Under current law, businesses that own or license personal information about a California resident must implement reasonable security procedures and practices appropriate to the nature of the information. This requirement is expanded to also include entities that merely “maintain” such personal information.
- Under current law, businesses that own or license personal information may be required to issue a security breach notification to affected individuals in the event of a breach where an individual’s social security number or driver’s license number may have been exposed. The amended law provides that if the entity providing the notification was the source of the breach, an offer to provide identity theft prevention or mitigation services, if any, must be made at no cost to the affected person for at least 12 months, along with all information necessary to take advantage of the offer. The breach notification requirement does not apply to entities that merely “maintain” personal information. Given the words “if any,” and the ambiguity as to whether those words refer to the availability of credit monitoring services in the marketplace or to whether the business has chosen to offer it, it is not clear from the law whether this constitutes an absolute requirement to offer credit monitoring services to affected individuals. That said, we note that the bill’s co-author, Assemblyman Roger Dickinson, stated his view in a recent interview with Law360 that the offer to provide credit monitoring services is mandatory when a driver’s license number or social security number was breached.
- Under current law, a business may not publicly disclose an individual’s social security number or engage in other acts that might compromise its security. The amended law clarifies that except as permitted by law, a person or entity may not sell, advertise for sale, or offer to sell an individual’s social security number.
For purposes of #1 above, the amended law defines the term “maintain” to include personal information that a business maintains but does not own or license. This appears to include entities that host or otherwise retain data for others, such as “cloud” storage companies and businesses that collect information but do not own or license it. These entities will need to implement and maintain reasonable security procedures and practices to the extent that the data it collects contains personal information. That said, the law provides that such security procedures and practices are scalable; they should be “appropriate to the nature of the information, to protect the personal information from unauthorized access, destruction, use, modification, or disclosure.”
Traditionally, a person’s most valuable assets to be distributed upon death consisted of tangible items such as real property, cash, jewelry and personal effects of sentimental value like photographs and letters. However, the advent of the digital age has brought a shift from file cabinets, mailmen and photo albums to cloud storage, e-mail accounts and online photo streams. Today, virtually everyone has at least some assets that are not physical, but are stored as data and accessed via the Internet. “Digital assets” may include, for example, text messages, instant messaging accounts, e-mails, documents, audio or video images and sounds, social media content, health insurance records, source code, software, databases, online bank accounts, blogs, and the user names and passwords necessary to access online accounts, among other things. More specifically, consider a person’s PayPal or Venmo accounts, which might contain large sums of money, or Google, Yahoo, Facebook or Instagram accounts, which might contain letters, pictures, videos and other items of intrinsic value. The steady growth of most individuals’ online presence has given rise to a novel legal issue – authority over administering the digital assets and accounts of an account holder upon death or disability. Continue Reading
The European Court of Justice, in a decision rendered on May 13, 2014, held that search engines are considered data controllers under the Directive of October 24, 1995 on data protection, and as such they must provide data subjects with a “right to be forgotten.” Continue Reading